IKEA’s first festival is a 24-hour digital tour around the world
This Thursday, artists, designers, DJs, chefs, and many other talents turn their homes into virtual stages, opening the door to new experiences.
By JOHAN MAGNUSSON
September 14, 2021
Life at home has never been so important, which is why IKEA will open the door to better living by throwing a festival that can be experienced both online and in many of their stores around the world. It will be featuring music artists, chefs, designers, and creators for a new kind of festival, set in everyday homes, studios, and neighbourhoods worldwide, turning living rooms, kitchens, bedrooms, and backyards into virtual stages for performances and experiences.
All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free, open to everyone.
— This is a new kind of experience that we want to offer, celebrating, connecting, and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises, says Erika Intiso, Managing Director of IKEA Marketing and Communication.
The programme features big names such as Virgil Abloh, Masego (top picture), MØ, Christer Fuglesang, and Ilse Crawford, and is available to everyone with no registration needed here.