Erik Fagerlind (Sneakersnstuff) on the future of streetwear

April 07, 2021

Erik Fagerlind is the founder of the Swedish streetwear retailer Sneakersnstuff. 

During the last two decades, Erik and his co-founder Peter Jansson has transformed their Stockholm based sneaker store into a global streetwear phenomenon, with a turnover of more than 100 million euro and stores in New York, Los Angeles, London and Tokyo.

In this conversation, Erik talks about:

— How SNS established credibility in new markets 

— The future of digital sneakers 

— What the fashion industry can do for sustainability

— And why he is stepping down as CEO after 22 years 

The Scandinavian Mind podcast a bi-weekly show, about the intersection of lifestyle and technology. 

Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech. 

And every Friday, we publishing a panel talk or other behind the scenes content from the world of Scandinavian MIND.